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A significant cause of maternal and infant deaths is lack of access to preventive care information

A woman dies in childbirth every 8 minutes in india.

Over 300,000 children die in India on the day of their birth.

The Proportion of women who are anemic in Mumbai is similar to that in rural Maharashtra (70%).

Over 900 million phone subscriptions in India help us improve access to health information through mMitra.

Lower proportion of infants aged 0-5 months were exclusively breastfed in urban (68%) as compared to rural (70%) Maharashtra.

Access to right information at the right time has the power to transform a woman's and a child's life.

is a free mobile voice call service that provides culturally appropriate comprehensive information on preventive care and simple interventions to reduce maternal and infant mortality and morbidity in urban India. The voice calls are in the local dialect, specific to the women's gestational age or the age of the infant and are sent weekly/twice a week free of cost directly to pregnant women and mothers with infants.

Women in the community are enrolled by the sakhis. The women who come for their antenatal check up to the municipal or government hospitals are enrolled by the health supervisors. The women are enrolled for the service through partnership with NGOs, Govt Hosp, Maternity homes and ICDS workers. Clinically tested, individualized voice calls of 90-120 seconds (145 voice calls in all) in Hindi or Marathi are sent directly to the mobile phones of each enrolled woman.

The service in association with MAMA will reach out to 45,000 women in Mumbai by March 2015 and 1 million women across India.

 

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