MAMA delivers vital health information via mobile phones to new and expectant mothers living in poverty throughout developing countries. Hosted by the United Nations Foundation, MAMA provides age and stage-based messages aligned with global best practices, empowering women to make the best decisions for themselves & their familes.
With an intentional focus on countries where high maternal & newborn mortality rates intersect with an increasing proliferation of mobile phones, MAMA directly assists programs in Bangladesh, South Africa & India. By bringing together leaders from a cross section of industries MAMA harnesses the strengths & assets from the corporate, non-profit and government sectors. MAMA was launched in 2011 by then Secretary of State Hillary Clinton as a public private partnership between USAID, Johnson & Johnson, United Nations Foundation, & BabyCenter.