A significant cause of maternal and infant deaths is lack of access to preventive care information
A woman dies in childbirth every 8 minutes in india.
Over 300,000 children die in India on the day of their birth.
The Proportion of women who are anemic in Mumbai is similar to that in rural Maharashtra (70%).
Over 900 million phone subscriptions in India help us improve access to health information through mMitra.
Lower proportion of infants aged 0-5 months were exclusively breastfed in urban (68%) as compared to rural (70%) Maharashtra.
Access to right information at the right time has the power to transform a woman's and a child's life.
mMitra Voice calls
The voice calls has been developed by Babycenter that were validated by Federation of Obstetrics and Gynecological Society of India (FOGSI) experts. These messages were dubbed in Hindi and Marathi before pre testing it with women in the community.
A total of 145 individualized voice calls of 90-120 seconds are being sent directly to the mobile phones of each enrolled woman, based on the stage of her pregnancy or age of the infant, with the following frequency:
Pregnancy: Two voice calls per week
First week after birth: Once a day
Infant age- Week 2 to 3 months: Two voice calls per week
Infant age- 3 months to 12 months: One voice call per week