A significant cause of maternal and infant deaths is lack of access to preventive care information
A woman dies in childbirth every 8 minutes in india.
Over 300,000 children die in India on the day of their birth.
The Proportion of women who are anemic in Mumbai is similar to that in rural Maharashtra (70%).
Over 900 million phone subscriptions in India help us improve access to health information through mMitra.
Lower proportion of infants aged 0-5 months were exclusively breastfed in urban (68%) as compared to rural (70%) Maharashtra.
Access to right information at the right time has the power to transform a woman's and a child's life.
mMITRA - The Project
The objective of mMitra is to disseminate timed and targeted, culturally sensitive information on preventive care and simple interventions directly to the pregnant women and mothers through mobile phone voice calls to reduce maternal and infant morbidity and mortality.
India ranks first among the countries that account for 2/3rd of the maternal and under-5 mortality in the world. Lack of access to preventive care information is a major cause. The rhetoric of urban bias in development and better conditions in urban vis-à-vis rural has masked the real picture of urban poor. Urban slums populations rank among the poorest and most under-served groups in terms of health. The infant mortality rate for urban infants with low standard of living index is 76.1 and the neonatal mortality rate is 48.8 per thousand, which is higher than the national average. All indicators of delivery and postnatal care were consistently poorer in slum areas when compared to non-slum areas in most Indian cities in NFHS-3.
India has over 900million mobile phone subscribers. Almost 63.5% of households have mobiles in the slums of India.
mMitra leverages this unique opportunity of using mobile technology to reach out to pregnant women and mothers of infants with relevant information. The information is appropriately timed to the stage of pregnancy or age of child and targeted to influence adoption of the health seeking behaviours among pregnant women and mothers of infants. mMitra is a friend and companion that guides the woman and the family through pregnancy and childhood.